Design must communicate. It has to make sense. It shouldn't be complex or confusing. Good design isn't just a pretty picture with no meaning, but instead, relays a brand consistently across all platforms and forms of media. Colors, fonts and imagery should be well thought-out, and give the audience a relative feeling about the brand, even before they might know what it's all about.

At Parsons School of Design in NYC, I majored in Communication Design. Working in different areas of graphic design for many years enabled me to learn the ins and outs of branding, environmental graphics, and website design. I also specialize in writing catchy content and technical instruction for beginners as well as more experienced, savvy computer users.